BIAnalytixTM is best thought of as a fully functioning set of modules (building blocks) for an enterprise wide media analysis solution that can be rapidly deployed with the goal of providing all the necessary insights to maximize revenue for the corporation. These building blocks can be constructed to focus on any media corporation’s imperatives and business models spanning MVPDs, Networks, Broadcasters, Digital, Content Sell Side Platforms and many others. The modules are composed into a platform solution as MediabaseTM for an industry sector for example, MediabaseTM for Broadcast.
The BIAnalytixTM modules are designed to extract data from working transactional systems within the organization (sales, traffic, ad servers, proposal, campaign planning etc.) and ingest that data into a purpose built enterprise media data analysis solution. These modules may be functionally different across diverse sectors of the media and advertising landscape and consequently may be implemented as building blocks across operational departments that ultimately can grow to a total enterprise wide data analysis solution.
The various modules are outlined in more detail under Solutions, however….
The media data sources that can be ingested into the MediabaseTM platforms are diverse and span:
Digital Web clickstream data
Digital Adserver Data
STB clickstream data
GEO Mapping data