Intelligence Reporting Techniques

The Programmatic Experiment

Programmatic is evolving, it shows great promise, but there are some issues.  Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process.  While programmatic buying has delivered well on the promise for many media companies, like any Read more…

By BIAnalytix Team, ago
AI-Driven Analytics

I think digital, therefore I am

Cogito “digital” ergo sum  The binary nature of digital technology has created a corresponding binary belief in the immediate marketing invincibility of digital.  With the expenditure of digital eclipsing traditional TV, digital platform owners would have you believe that traditional advertising mediums are largely obsolete. However, Read more…

By BIAnalytix Team, ago