Lately, there has been an uptick in the use of the word cross-platform in the context of advertising. Everyone, and quite possibly their extended families are using the term… What does this really mean? For example, if you’re selling digital ad-tech, then it generally refers the platforms your software supports for advertising. A buyer of Read more…
Programmatic is evolving, it shows great promise, but there are some issues. Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process. While programmatic buying has delivered well on the promise for many media companies, like any long-term drug trial, some participants have been left suffering side-effects, questioning the outcomes, Read more…
If you believe data is an asset, then treat it as you would a valuable. Imagine your valuables have been stolen. The perpetrators have locked them away in an unknown place. Fortunately, you get to see them regularly, but only via a webcam. You pay a regular ransom to keep them Read more…
Cogito “digital” ergo sum The binary nature of digital technology has created a corresponding binary belief in the immediate marketing invincibility of digital. With the expenditure of digital eclipsing traditional TV, digital platform owners would have you believe that traditional advertising mediums are largely obsolete. However, experienced marketers will tell you that cross-platform marketing powers the Read more…
The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…
REASON 1: BIAnalytix is a comprehensive suite of analytics tools for media enterprises — and the industry’s only solution to fully address today’s cross-media marketplace. REASON 2: BIAnalytix is at work for the world’s biggest media, telecom, and satellite companies to maximize revenue across their biggest lines, but its modular Read more…