Intelligence Reporting Techniques

The Programmatic Experiment

Programmatic is evolving, it shows great promise, but there are some issues.  Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process.  While programmatic buying has delivered well on the promise for many media companies, like any long-term drug trial, some participants have been left suffering side-effects, questioning the outcomes, Read more…

By BIAnalytix Team, ago
AI-Driven Analytics

I think digital, therefore I am

Cogito “digital” ergo sum  The binary nature of digital technology has created a corresponding binary belief in the immediate marketing invincibility of digital.  With the expenditure of digital eclipsing traditional TV, digital platform owners would have you believe that traditional advertising mediums are largely obsolete. However, experienced marketers will tell you that cross-platform marketing powers the Read more…

By BIAnalytix Team, ago
AI-Driven Analytics

AI, Great Whites and Powerball

The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…

By BIAnalytix Team, ago