Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…
Artificial Intelligence has been in the news quite a bit with several articles discussing why a large majority of people are not ready to trust AI technology. I admit a car running on AI does seem a bit unnerving. Many implementations of AI are tasked to create operational efficiencies, produce Read more…
The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…
The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory. The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process Read more…
1. AI emerges from the hype From CES in 2017 and throughout the year, we have been bombarded with everything from cars, beds, toothbrushes, and toasters endowed with artificial intelligence, or AI. Some have risen to the occasion, others have struggled to find relevance, but all have benefited from the Read more…