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Actionable Media Intelligence

Cross-media is Real

Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…

By BIAnalytix Team, 2 yearsJanuary 13, 2021 ago
Actionable Media Intelligence

Driving Ad Revenue with AI

Artificial Intelligence has been in the news quite a bit with several articles discussing why a large majority of people are not ready to trust AI technology.  I admit a car running on AI does seem a bit unnerving. Many implementations of AI are tasked to create operational efficiencies, produce Read more…

By BIAnalytix Team, 2 yearsDecember 11, 2020 ago
AI-Driven Analytics

AI, Great Whites and Powerball

The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…

By BIAnalytix Team, 5 yearsApril 30, 2018 ago
Actionable Media Intelligence

A Solution for Cross-Media Sales Challenges

The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory. The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process Read more…

By BIAnalytix Team, 5 yearsMarch 26, 2018 ago
General Information

Five Predictions for Media Technology in 2018

1. AI emerges from the hype From CES in 2017 and throughout the year, we have been bombarded with everything from cars, beds, toothbrushes, and toasters endowed with artificial intelligence, or AI. Some have risen to the occasion, others have struggled to find relevance, but all have benefited from the Read more…

By BIAnalytix Team, 5 yearsDecember 29, 2017 ago
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