Actionable Media Intelligence

Cross-media is Real

Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…

By BIAnalytix Team, ago
Actionable Media Intelligence

A Solution for Cross-Media Sales Challenges

The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory. The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process Read more…

By BIAnalytix Team, ago
Actionable Media Intelligence

Top 5 Reasons You Need a Retrans Solution

The program retransmission (retrans) fees collected by broadcast stations from MVPDs are dependent on stations’ negotiations with their MVPDs, and strong negotiations require access to information that can be leveraged to secure higher payments. A retrans solution delivers all of this information, plus powerful analytics, while simplifying overall management of Read more…

By Kitty Higinbotham, ago