Recent developments in the adtech industry remind me of the parable of the blind men and an elephant. This story about blind men touching different parts of an elephant’s body, but only one part such as the side or the tusk, to learn and conceptualize the nature of what it Read more…
Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…
Artificial Intelligence has been in the news quite a bit with several articles discussing why a large majority of people are not ready to trust AI technology. I admit a car running on AI does seem a bit unnerving. Many implementations of AI are tasked to create operational efficiencies, produce Read more…
Lately, there has been an uptick in the use of the word cross-platform in the context of advertising. Everyone, and quite possibly their extended families are using the term… What does this really mean? For example, if you’re selling digital ad-tech, then it generally refers the platforms your software supports for advertising. A buyer of Read more…
The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory. The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process Read more…
REASON 1: BIAnalytix is a comprehensive suite of analytics tools for media enterprises — and the industry’s only solution to fully address today’s cross-media marketplace. REASON 2: BIAnalytix is at work for the world’s biggest media, telecom, and satellite companies to maximize revenue across their biggest lines, but its modular Read more…
Fear is a great motivator, and the specter of cord-cutting, the possibility of declining ratings, and the prospect of tougher competition from OTT providers have broadcasters looking over their shoulders. When broadcasters look ahead, they see vague promises of new opportunity, but without any clear path forward. While these hopes Read more…
The program retransmission (retrans) fees collected by broadcast stations from MVPDs are dependent on stations’ negotiations with their MVPDs, and strong negotiations require access to information that can be leveraged to secure higher payments. A retrans solution delivers all of this information, plus powerful analytics, while simplifying overall management of Read more…