Category Archives: Actionable Media Intelligence

A Solution for Cross-Media Sales Challenges

The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory.

The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process above that infrastructure.

Rather than rely on supplemental manual workflows to achieve sufficient integration to execute business processes and analysis, add an intelligent layer around operational systems. This approach enables an elegant and immediate solution for unifying people and processes, for overcoming fractured workflows, and for maximizing revenue opportunities.

BIAnalytix delivers all of these capabilities and more. The Decentrix media analytics platform allows the sales organization to organize itself to sell cross-platform or to specialize in a delivery vertical. Instead of trying to build pricing bundles across incompatible delivery vehicles, the organization’s pricing and planning team can develop ad products through research and policy-making. Clients can negotiate cross-platform campaigns more quickly with higher execution fidelity. Inventory is leveraged more fully and at a higher value.

How does BIAnalytix do it? The platform accurately tracks all available inventory for sale across all audience targets and distribution channels, and it prices that inventory based upon demand. Using data from the many operational systems above which it sits, the platform forecasts capacities and sellouts, and then reconciles that information with delivery across all delivery vehicles and inventory pools. As a result, the media organization can easily construct cross-platform campaigns with optimum inventory usage and audience fidelity. Intuitive visual interfaces simplify evaluation of proposed campaigns for maximum revenue gain with inventory usage efficiency.

To ensure accurate billing and revenue projection, the platform not only forecasts alignment of audience measurement but also tracks the campaigns in flight and makes adjustments so that contractual obligations are met automatically. All of this occurs in real time.

By removing sales friction, preventing revenue leakage, enhancing the value of ad inventory, and maximizing the yield of campaigns without manual stewardship overhead, BIAnalytix allows media companies to unlock the hidden potential of their media inventories.

Top 5 Reasons You Need to Know About BIAnalytix

REASON 1: BIAnalytix is a comprehensive suite of analytics tools for media enterprises — and the industry’s only solution to fully address today’s cross-media marketplace.

REASON 2: BIAnalytix is at work for the world’s biggest media, telecom, and satellite companies to maximize revenue across their biggest lines, but its modular toolset can help enterprises of any size realize a revenue boost.

REASON 3: BIAnalytix is designed and built by industry engineers and data scientists specializing in the media advertising sectors.

REASON 4: BIAnalytix is uniquely capable in aggregating data from across current and legacy transactional systems, in using AI and machine learning to quickly surface critical business insights, and in reporting that in-depth information in a manner that simplifies strategic decision-making.

REASON 5: BIAnalytix is a proven tool for maximizing the value of inventory, driving growth and ensuring a rapid ROI for any level of deployment.

Yes, Analytics Really Do Drive Revenue!

Fear is a great motivator, and the specter of cord-cutting, the possibility of declining ratings, and the prospect of tougher competition from OTT providers have broadcasters looking over their shoulders. When broadcasters look ahead, they see vague promises of new opportunity, but without any clear path forward.

While these hopes and fears are enough to keep one up at night, they signify little without the backing of data. Only by using analytics to delve into the wealth of data generated by daily broadcast operations can station executives understand the true impact of market trends and forces on their businesses.  Only analytics can provide an accurate picture of station performance across all properties and platforms in today’s cross-media marketplace.

Analytics alone offer a true reckoning in terms of ad sales, subscriber valuations, and revenue profiles. As a result, analytics can point to unusual revenue shortfalls and their root causes, or highlight imminent opportunities to improve on historical revenue levels. As the business looks to its future, analytics take into account changing market conditions and the growth of the business itself to expose new risks and opportunities.

Understanding that analytics are complex, dealing with a wide array of data sources and millions of data points, some broadcasters may worry that it’s just too difficult to make analytics work for day-to-day business. But the genius of today’s sophisticated analytics solutions lies in their ease of use and in the simplicity with which they present useful insights, automated alerts, and daily action items tailored to the work of each staff member.

By suggesting concrete actions that contribute substantively to the success of the business, analytics pave the way toward future success. Identifying trends specific to the broadcast station, analytics empower station executives to understand the true threats and opportunities facing them.

Enabling practical action based on this intelligence, analytics support custom notifications that let the station’s sales force know when to reach out to a particular market or client. They point to the product group most likely to find success with that market or client. For those concerned with the larger picture, analytics can use learning algorithms to support corrective action when needed or to adapt and take advantage of new market conditions.

As Decentrix clients have discovered, the understanding enabled by analytics can quickly translate to a real lift in station revenues — 3%, 5%, and even 11% and more. In this time of uncertainty for many broadcast stations, analytics has the power to define the current landscape and illuminate the territory ahead. With analytics working on their behalf, broadcast stations can advance boldly into the future of cross-platform media.

Top 5 Reasons You Need a Retrans Solution

The program retransmission (retrans) fees collected by broadcast stations from MVPDs are dependent on stations’ negotiations with their MVPDs, and strong negotiations require access to information that can be leveraged to secure higher payments. A retrans solution delivers all of this information, plus powerful analytics, while simplifying overall management of both retrans fees and network program fees.

No. 1: Know What Kind of Audience the MVPDs Delivered
Accurately project audiences so that you understand subscriber numbers for any given MVPD and can negotiate accordingly with both the MVPDs and the network.

No. 2: Forecast Revenue for Planning and Budgets
Get accurate revenue forecasts so that you can see how much money you will make and how much money you’ll need to pay the networks.

No. 3: Get the Best Rate You Can Get
Make and save money. The ready availability of all data associated with negotiation of retransmission fees and network program fees allows you to run “what if” scenarios based on accurate historical information. You’ll better understand how negotiations will affect what you’re paid and what you have to pay out.

No. 4: Know Your History … and See Your Future
Centralize, consolidate, and review data associated with retransmission fees and payments to the networks — as laid out in your contracts with both the MVPDs and the network — so that you can see rates, find out what has been paid and will be paid and by whom, and determine whom to negotiate with next.

No. 5: Let Us Do the Work
Completely automate the tedious, time-consuming and time-sensitive process of calculating and paying reverse retransmission fees to the network.