Actionable Media Intelligence

Cross-media is Real

Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…

By BIAnalytix Team, ago
AI-Driven Analytics

I think digital, therefore I am

Cogito “digital” ergo sum  The binary nature of digital technology has created a corresponding binary belief in the immediate marketing invincibility of digital.  With the expenditure of digital eclipsing traditional TV, digital platform owners would have you believe that traditional advertising mediums are largely obsolete. However, experienced marketers will tell you that cross-platform marketing powers the Read more…

By BIAnalytix Team, ago
AI-Driven Analytics

AI, Great Whites and Powerball

The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…

By BIAnalytix Team, ago