Actionable Media Intelligence

Cross-media is Real

Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…

By BIAnalytix Team, ago
Intelligence Reporting Techniques

The Programmatic Experiment

Programmatic is evolving, it shows great promise, but there are some issues.  Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process.  While programmatic buying has delivered well on the promise for many media companies, like any long-term drug trial, some participants have been left suffering side-effects, questioning the outcomes, Read more…

By BIAnalytix Team, ago