Recent developments in the adtech industry remind me of the parable of the blind men and an elephant. This story about blind men touching different parts of an elephant’s body, but only one part such as the side or the tusk, to learn and conceptualize the nature of what it Read more…
Toys pretending to be your favorite… There is an emerging school of thought that contends that martech and adtech fragmentation makes true accountability impossible. Much of this thesis is based upon a belief that there’s no joined-up view of how multiple, isolated marketing efforts impact individual viewers. Citing lack of Read more…
Artificial Intelligence has been in the news quite a bit with several articles discussing why a large majority of people are not ready to trust AI technology. I admit a car running on AI does seem a bit unnerving. Many implementations of AI are tasked to create operational efficiencies, produce Read more…