Intelligence Reporting Techniques

The Programmatic Experiment

Programmatic is evolving, it shows great promise, but there are some issues.  Like a new miracle drug, programmatic promised to revolutionize the advertising industry by giving agencies greater access to digital inventories and removing the friction from the buying process.  While programmatic buying has delivered well on the promise for many media companies, like any long-term drug trial, some participants have been left suffering side-effects, questioning the outcomes, Read more…

By BIAnalytix Team, ago