The most serious question facing media organizations in the cross-platform world is how to value inventory, optimize the use of inventory, and negotiate advertising campaigns utilizing that inventory.
The solution? Use intelligent agents and data integration to surround existing infrastructure — aggregated operational systems — and elevate the decision process above that infrastructure.
Rather than rely on supplemental manual workflows to achieve sufficient integration to execute business processes and analysis, add an intelligent layer around operational systems. This approach enables an elegant and immediate solution for unifying people and processes, for overcoming fractured workflows, and for maximizing revenue opportunities.
BIAnalytix delivers all of these capabilities and more. The Decentrix media analytics platform allows the sales organization to organize itself to sell cross-platform or to specialize in a delivery vertical. Instead of trying to build pricing bundles across incompatible delivery vehicles, the organization’s pricing and planning team can develop ad products through research and policy-making. Clients can negotiate cross-platform campaigns more quickly with higher execution fidelity. Inventory is leveraged more fully and at a higher value.
How does BIAnalytix do it? The platform accurately tracks all available inventory for sale across all audience targets and distribution channels, and it prices that inventory based upon demand. Using data from the many operational systems above which it sits, the platform forecasts capacities and sellouts, and then reconciles that information with delivery across all delivery vehicles and inventory pools. As a result, the media organization can easily construct cross-platform campaigns with optimum inventory usage and audience fidelity. Intuitive visual interfaces simplify evaluation of proposed campaigns for maximum revenue gain with inventory usage efficiency.
To ensure accurate billing and revenue projection, the platform not only forecasts alignment of audience measurement but also tracks the campaigns in flight and makes adjustments so that contractual obligations are met automatically. All of this occurs in real time.
By removing sales friction, preventing revenue leakage, enhancing the value of ad inventory, and maximizing the yield of campaigns without manual stewardship overhead, BIAnalytix allows media companies to unlock the hidden potential of their media inventories.