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AI-Driven Analytics

AI, Great Whites and Powerball

The human brain simply doesn’t have the capacity for making quadrillions of campaign decisions. In our journey to develop the first cross-media planner that optimizes inventory and audiences across both proposals and in-flight campaigns, one of our learnings was that you simply cannot do this without machine intelligence. And without Read more…

By BIAnalytix Team, 5 yearsApril 30, 2018 ago
Actionable Media Intelligence

Yes, Analytics Really Do Drive Revenue!

Fear is a great motivator, and the specter of cord-cutting, the possibility of declining ratings, and the prospect of tougher competition from OTT providers have broadcasters looking over their shoulders. When broadcasters look ahead, they see vague promises of new opportunity, but without any clear path forward. While these hopes Read more…

By BIAnalytix Team, 5 yearsFebruary 9, 2018 ago
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