Ad Agency

Advertising agencies specializing in media buying manage advertising campaigns for advertisers across many different mediums including radio, television, print, outdoor, internet, and social media. Creative and production agencies produce advertising and promotional content for multiple media types spanning television, radio, web, digital interactive across many different media delivery platforms for a portfolio of advertising clients. Many different transactional systems are used to process this diverse environment including Media buying, production costing, audience research, ad server reporting, Client profitability and accounting.

Below are some examples of the exclusive BIAnalytix Modules that streamline the process of gathering and analyzing this critical transactional data. BIAnalytix is the key to better business decisions and business insights that result in higher profits and a competitive advantage.

Cable MSO Solution Diagram
Ad Agency BIAnalytix Diagram

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Ad Agency Solution Modules

BIAnalytix Agency Base Linear Module

The BIAnalytix Agency Base Linear Module provides the business intelligence analysis over the data from the agency linear media booking system.

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This covers the extraction of the campaign budgets and booking details together with the related dimensions. The media bookings include Network Television, Local Television, Cable Networks, Local Cable, Radio Networks and Local Radio. Also included is the loading of the detailed invoice affidavit data to provide the delivery metrics. The facts and dimensions are fully paced to support comparative analysis.

BIAnalytix Agency Linear Audience Module

The BIAnalytix Agency Linear Audience Module loads the average audience from the survey company and applies them to the Affidavit spots for the campaign's target demographics.

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The delivered audience and the cost efficiency can be analyzed against the campaign budgets and targets.

BIAnalytix Agency Base Print Module

The BIAnalytix Agency Base Print Module provides the business intelligence analysis over the data from the agency print media booking system.

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This covers the extraction of the campaign budgets and booking details together with the related dimensions for print data. The print bookings include Newspaper Display Ads, Inserts, and Magazine bookings. Also included is the loading of the detailed tearslip affidavit data to provide the delivery metrics. The facts and dimensions are fully paced to support comparative analysis.

BIAnalytix Agency Print Circulation Module

The BIAnalytix Agency Print Circulation Module loads the circulation from the audit company and applies them to the Affidavit placements for the campaign.

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The impressions and the cost efficiency can then be analyzed against the campaign budgets and targets.

BIAnalytix Agency Base Web Module

The BIAnalytix Agency Base Web Module provides the business intelligence analysis over the data from the agency internet media booking system.

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This covers the extraction of the campaign budgets and booking details together with the related dimensions. Because interactive TV and mobile advertising have common attributes with web site placements, then the media bookings include website banner ads, interactive television, and mobile advertising. Also included is the loading of the media publisher's delivery statistics as well as the insertion server's comparative impressions and click-thrus. The instrumented client website also provides site visitor transactions supporting the conversion statistics from impressions to click-thrus to conversions.

BIAnalytix Agency Geography Module

The BIAnalytix Agency Geography Module is a flexible mapping component suite over the agency campaign data designed to leverage the combined power of Microsoft's Bing Maps platform, the rich analytics of the Decentrix BIAnalytix business intelligence solution, and SQL Server 2012's geospatial functionality.

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The Module can be exposed to end users through Microsoft SharePoint 2010, Windows Phone7, and SQL Server Reporting Services (using SQL Server 2012). The Media and Regional dimensions of the campaign have the geography footprint loaded from an external source. Also loaded are the Locations (addresses) of each agency client together with a zip code effectiveness weighting which can be calculated externally based upon distance or drive time. For each client location, the overall effective campaign metrics can be displayed on the map by zip code. Tooltips display the contribution by the different media booking to the overall campaign effectiveness. The Module goal is to support the geographic optimization of the campaign for each client location.

BIAnalytix Agency Production Module

The BIAnalytix Agency Production Module provides the business intelligence analysis over the data from the agency production job costing system.

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This covers the extraction of the job budgets and actual job cost items together with the related dimensions including the traffic dimensions of the material. The production costs and revenue together with the media booking costs and revenue, support the Client Profitability analysis.

BIAnalytix Accounts Receivable Module

This BIAnalytix business intelligence Module adds the accounts receivable data to the Media Base Module to form an integrated snapshot of the complete advertiser/agency payment status.

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This Module provides aged payment details for each agency. Together with booked and invoiced revenue, this can also provide the appropriate data feed to a Customer Relationship Management (CRM) system supporting interactive client communication and negotiation. This A/R Module comes with several standard reports such as A/R Aged Balance report, A/R Transaction details and A/R GL balance.

BIAnalytix Targeted Analysis Module

Targeted Campaigns are defined as having specifications of the viewer's attributes that filter the play out of the ad. These attributes could be geographic (state, zip, DMA...) or subscriber based (credit rating, age group...) or behavioral (baseball fans, travel enthusiasts...).

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The BIAnalytix Targeted Analysis Module provides analysis over the targeted ad viewing records from the set top box or the mobile viewer device logs. The analysis uses the copy ID of the material played at each device to relate the event to its campaign. Also the device ID is used to bring the viewer or subscriber attributes into the analysis but the ID is hidden to prevent any analysis from identifying the viewer.

The primary analysis goal is to accumulate the actual delivery impressions that did occur for each campaign and to enable analysis by the viewer attributes.