Decentrix to Host Keynote Event

DENVER — April 14, 2020

Decentrix Inc. today announced that due to the cancellation of National Association of Broadcasters show, Decentrix will provide its usual NAB keynote virtually at The online keynote will present the current advertising landscape, the pressures that are forcing change, the value of data and the coming digital transformation. Decentrix will also be scheduling private video teleconferences featuring advances in the BIAnalytix™ solution for cross-media planning, inventory optimization, scenario planning, dynamic pricing, consolidated billing and reporting.

“These changing times call for creative solutions to stay in touch with our customers. Our virtual keynote provides insight into the media industry and its increasing strategic focus on business intelligence,” said Wayne Ruting, CEO at Decentrix™. “Now more than ever customers need to be able to create operational efficiencies and maximize their revenue. Our BIAnalytix™ platform with AI for Media™ continues to expand delivering mission critical solutions that allow companies to aggregate and leverage their transactional systems with performance data to gain the insights essential to realizing optimized revenue outcomes.”

Through deep machine learning analysis of granular data such as linear, addressable, digital, OTT, web, clickstream data, linear and addressable TV, PPV, VOD, Mobile and STB data, an organization can maintain full multimedia campaigns that integrate total revenue across all media platforms.

The largest media and telecommunication enterprises in the world are embracing Decentrix’s BIAnalytix™ with AI for Media™ platform which optimizes revenue in cross-platform business workflows for media-centric companies. Consisting of a comprehensive suite of applications delivered as a highly scalable SaaS Service, BIAnalytix™ can be rapidly deployed across any media enterprise, delivering a fast path to maximized revenues with unprecedented ROIs.

BIAnalytix™, designed on a highly responsive autoscaling cloud architecture, can be provisioned across any global footprint of any media enterprise, with mobile deployments to sales forces, planning, inventory, analytics and executive teams on any laptop, tablet or phone. The platform is designed to provide maximum flexibility for any media organization, enabling critical, timely and profitable decisions that maximize revenue in a rapidly changing cross-media marketplace.

To schedule a meeting or demonstration that was intended to take place during the NAB show contact Ken Breen, SVP of Enterprise Sales ( or Mike Malcy, VP of Business Development (

About Decentrix (

Decentrix offers complete business analytics solutions that enhance the revenue opportunities of media, entertainment, telecommunications, and advertising companies. Decentrix enterprise solutions expose critical data within the cross media operational systems used by these businesses and deliver insights that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms. Founded by technologists with decades of experience in media business systems, Decentrix provides powerful solutions — on premise, in the cloud, and as a hybrid platform — that industry-leading companies trust daily in making critical business decisions. More information is available at

More information is available at (

Product and company names mentioned herein are the trademarks or registered trademarks of Decentrix.

Decentrix Contact:

Michael Malcy

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