Decentrix MobileMBI™ for Media Executive reporting

April 14, 2014 - LAS VEGAS

Decentrix MobileMBI™ for Media Executive reporting…on the go

Decentrix announces the latest version of their MobileMBI™ app as a free download from the Windows Store. MobileMBI™ is specifically designed for Media, Entertainment, Telecommunications and Advertising Executives to enable data driven decision making with fingertip access to business insights. This uniquely, Media Industry focused analytics platform, was specifically designed with mobility in mind.

"We saw a huge gap between general purpose apps that are available today for data analysis and the critical needs of the Media, Entertainment, Advertising and Telecommunications industries. Customer experiences have shown that deploying common insightful analysis to mobile devices needs to be simpler and more intuitive. Also, dashboards and analysis need to be aligned to real media business practices in order to provide tangible value to our industry." commented Wayne Ruting, CEO of Decentrix.

Media executives today need the right information at the right time while in our out of the office. Unfortunately, most of their information lives in an ever-increasing silo of disconnected systems, databases, and applications. MobileMBI™ aggregates business data in a meaningful way. In the air, on the move, with or without a network connection, MobileMBI™ provides mobility with comprehensive media analytics.

"Through the intuitive touch interface of Windows 8, and combined with our enterprise class BIAnalytix Data Warehouse, OLAP cubes, and CloudMBI™ deployment, we have created a rich, interactive mobile experience for corporate business analysts, account executives and of course the C-suite. Dashboards, reports, and interactive graphics, that are accessible anywhere, are a key imperative for executives in a fast changing media landscape. This new mobile solution presents graphically rich answers to business questions in a matter of seconds to support critical business decisions," commented Wayne Ruting.

MobileMBI™ has been designed to allow rich interactivity and mobility for immediate delivery of key media- specific analysis and metrics from the enterprise data warehouse to executives on the move. Presentation elements of the new app allow users to decouple their analysis from the desktop and to explore the enterprise media data warehouse in a fully mobile, flexible, and location independent manner. Users of the app, whether connected to the Internet or not, may access critical corporate information when remote from their office since the last updates are securely stored in a locally maintained database.

About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Entertainment, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast-track, fully working enterprise solution for Media Business Intelligence using SQL Server 2012 architecture. The BIAnalytix™ Solution was purpose built to help large media corporations solve the challenge of rapidly and accurately accessing the large amount of data locked up in their "transactional" systems, by ingesting the critical granular data into a single enterprise-wide media data warehouse and providing fast, intuitive reporting from a "single version of the truth."

Decentrix Contact:

Mike Sutton, Vice President of Sales, 303-899-4000 x203,

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