CloudMBI using Windows Azure

April 16, 2012 - DENVER

Decentrix announces CloudMBI™ Media Business Intelligence using Windows Azure

Decentrix Inc. today announced their new CloudMBI™ Media Business Intelligence solution using Windows Azure. CloudMBI has all the intrinsic features of the Decentrix BIAnalytix media business intelligence platform, however, unlike the BIAnalytix solution installed and scaled on an internally managed platform, CloudMBI is an alternative approach, eliminating the need for internal infrastructure that scales the Business Intelligence solution, as needed, using Windows Azure.

Like BIAnalytix, CloudMBI can ingest the granular data from a media company's internal transactional systems including sales proposal, traffic, audience research, IPTV, video-on-demand (VOD), web, subscriber and financial systems. Within the cloud it transforms and loads the data into a media specific star schema, updates the media OLAP cubes and distributes analysis through either a SharePoint portal resident in the cloud or through and existing corporate portal. CloudMBI allows rapid deployment of enterprise business intelligence initiatives and scalability without the need to budget for substantial internal capital and operational resources before initiating a new analysis project.

CloudMBI can be delivered with essentially all support services outsourced. It is delivered as Software as a Service (SaaS), together with Platform as a Service (PaaS) or Infrastructure as a Service (IaaS). In addition it can provide Analysis as a Service (AaaS) to free internal resources from the support overhead of business analysis and report generation for the corporation.

"CloudMBI presents a totally new opportunity for Media, Entertainment, Telco and Advertising companies to rapidly deploy new analytics initiatives and do so rapidly at low risk and with unlimited scalability," commented, Wayne Ruting, CEO Decentrix, Inc. "It eliminates the need to make large financial decisions on computer hardware, software licenses, and expensive support staff."

"Windows Azure provides a scalable, cost-effective, and flexible cloud environment for customers of CloudMBI from Decentrix," said Taras Bugir, managing director, Worldwide Media & Cable Industry Solutions, Microsoft. "CloudMBI gives media executives a new choice for business intelligence deployment and aims to reduce risk and cost while providing the benefits of the cloud with Windows Azure."

About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast track, fully working solution for Media BI built using Microsoft SQL Server 2008. The BIAnalytixTM Solution was purpose built to help media companies solve the challenge of readily accessing the large amount of data locked up in their "transactional" systems, in a fast, meaningful and strategic way, by consolidating that data into a single corporate media data warehouse.

Decentrix Contact:

Nancy Jean Pennica, Executive Vice President, 303-899-4000 x200,

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