Microsoft Windows Phone 7

April 12, 2011 - DENVER

Decentrix announces new BIAnalytix™ tools incorporating Windows Phone 7 mobile technology

Decentrix Inc. today announced their new mobile platform, BIAnalytix Mobile, that incorporates the latest Windows Phone 7 technologies into their data visualization and presentation architecture. Decentrix's BIAnalytix is a state of the art multi-dimensional Media Data analysis solution that uses a customized Microsoft SharePoint 2010 portal as its primary means of content delivery. Decentrix's latest development effort has been centered around Windows Phone 7 and Windows 7 Slate products, which allow rich interactivity and mobility for data presentation in the BI space. Presentation elements that allow users to decouple their analysis from the desktop and to explore the enterprise wide BIAnalytix data warehouse in a fully mobile, flexible, and location independent manner.

Decentrix is using a combination of Windows Phone 7, Windows 7 Slate, Windows Communication Foundation and Microsoft SharePoint 2010 to create a rich, expressive experience for the corporate business analyst, manager, and C-level executive. Dashboards, reports, and interactive lists that are stylish, attractive, and accessible anywhere are presented in the BIAnalytix mobile presentation layer in a manner that captures attention and delivers the information necessary to make critical business decisions on time, accurately, and with the confidence that the information is accurately housed in a sophisticated, top-end, enterprise class data warehouse: BIAnalytix.

"We're pleased to see Decentrix utilize Microsoft technologies in such an innovative way," said Jake Winett, director of Media & Entertainment Industry Solutions, Microsoft Communications Sector. "Solutions such as the BIAnalytix Data Warehouse Mobile platform are a great example of how Microsoft technologies help media companies gain insight into content, advertising and business systems."

About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast track, fully working solution for Media BI built using Microsoft SQL Server 2008. The BIAnalytix™ Solution was purpose built to help media companies solve the challenge of readily accessing the large amount of data locked up in their "transactional" systems, in a fast, meaningful and strategic way, by consolidating that data into a single corporate media data warehouse.

Decentrix Contact:

Nancy Jean Pennica, Executive Vice President, 303-899-4000 x200,

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