Decentrix Launches AffTraq, a Web-Based Application for Automating Affiliate Management

Web-based technology moves affiliate marketing programs into the future through the use of real-time affiliate sales management, tracking, and reporting tools

April 27, 2004 - DENVER, CO

Decentrix Inc. today announced the launch of AffTraq, a comprehensive Web-based affiliate sales tracking system designed to simplify and automate the set-up and management of affiliates in any e-commerce-enabled enterprise. With powerful real-time sales tracking information and data on affiliate programs, AffTraq provides affiliate program owners with the timely statistical information needed to make business decisions that increase revenues.

“Affiliate marketing has emerged as one of the most powerful sales channel opportunities in the past decade,” said Decentrix’s CEO Wayne Ruting. “The ability to quickly and efficiently expand businesses by sharing revenue between online merchants or advertisers and affiliates is compelling, and AffTraq now makes that a very simple process to set up and manage.”

AffTraq was designed as an easy-to-use, end-to-end sales management system that allows affiliate marketers to focus on hitting their sales targets rather than spending time with concerns about day-to-day systems and procedures. The system allows affiliates to sign up online with the option to approve affiliates automatically or require manual review by the program owners. Once set up, program owners can communicate easily with all affiliates via email, track the affiliates’ sales activities, automatically notify affiliates by email when their sales have been approved, and automatically generate end-of-month sales reports for processing commissions. The system also allows affiliates to see their sales results at any time.

For more information about Decentrix and the AffTraq affiliate sales tracking system, please visit or contract Nancy Pennica at 303-899-4000 x200.

Further information about Decentrix and the company’s technology is available at

About Decentrix (

Decentrix offers complete business analytics solutions that enhance the revenue opportunities of media, entertainment, telecommunications, and advertising companies. Decentrix enterprise solutions expose critical data within the cross media operational systems used by these businesses and deliver insights that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms. Founded by technologists with decades of experience in media business systems, Decentrix provides powerful solutions — on premise, in the cloud, and as a hybrid platform — that industry-leading companies trust daily in making critical business decisions. More information is available at

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Decentrix Contact:

Taras Bugir
303-899-4000 ext. 500

Agency Contact:

Sarah Aller
Wall Street Communications

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