Decentrix Web-Based Collaborative System Helps College Partnership Graduate to Virtual Sales and Service Model

Patented technology offers CPI intuitive Web building and maintenance tools and provides integrated collaborative workgroup capabilities

October 20, 2003 - DENVER, CO

Decentrix Inc. today announced that College Partnership, Inc. (CPI), the nation’s largest educational service corporation for comprehensive college preparatory services, is expanding its business and developing a comprehensive online division. The objective is to create a parallel on-line product offering that complements the current business. The new online offering will include promotions, educational workshops, and related products and services together with a comprehensive student online extranet utilizing the patented Decentrix technology for Web-based marketing, communication, and collaboration.

“This move into a virtual online model will lower delivery costs and improve efficiency. It also opens up new opportunities for working with a more diverse family demographic in our client network,” said College Partnership, Inc. CEO Doug Rother. “The online environment will offer greater flexibility, improved responsiveness, and an increased degree of interaction and personalization that allows our customers to make confident and informed decisions about their college education plans. For our part, we will be able to streamline overhead and infrastructure costs associated with marketing and facilitating face-to-face conferences and workshops across the country, currently a substantial cost of doing business. In the long run, we’re also able to give students a more modern, interactive way to communicate with coaches. It really is a revolution in how education-oriented services need to be provided.”

The total e-commerce solution offered by Decentrix has already allowed CPI to supplement direct mail with e-mail promotions and expand an existing in-bound telemarketing system with a Web- based online reservation system. The new online division will be able to extend the reach of College Partnership’s product offerings by eliminating geographic barriers that in the past may have prevented the company from reaching all potential clients.

Once clients are enrolled in the new online program, CPI representatives and coaches will use the Decentrix solution to share educational resources, gather critical information, and provide access to a variety of tools, guidelines, and course materials designed to help students and their families find the right college education at the lowest possible cost. Through a hosted groupware solution from Decentrix, students and their families will enjoy continued contact and support from CPI staff and resources. This solution provides a customized and personalized workspace for students with sophisticated calendars and scheduling, email, forums, contacts, and instant messaging. Access to schedules and course information will be available to clients through their personal password-protected Web pages from any browser at any time.

“We live in a world where people are becoming progressively more accustomed to making critical personal and business decisions online,” said Wayne Ruting, CEO for Decentrix Inc. “So too should it be for the critical steps that a student needs to take to plan and prepare for a college education. Until now, online systems that offered collaborative and personalized technology typically have been inflexible and cost-prohibitive for most businesses, let alone individuals looking to shift toward an interactive learning environment. The patented Decentrix technology offers a powerful and cost effective end-to-end solution to College Partnership with the potential to increase both its breadth of product offerings and bottom line significantly.”

Parties interested in partnerships or distribution opportunities can get more information by visiting and by contacting Nancy Pennica at 303-899-4000 x200. End users interested in evaluating Decentrix products and services can contact representatives at in the United States and in Canada.

Further information about Decentrix and the company’s technology is available at

About Decentrix (

Decentrix offers complete business analytics solutions that enhance the revenue opportunities of media, entertainment, telecommunications, and advertising companies. Decentrix enterprise solutions expose critical data within the cross media operational systems used by these businesses and deliver insights that yield maximized inventory pricing, enhanced audience values, and optimized campaigns across all properties and platforms. Founded by technologists with decades of experience in media business systems, Decentrix provides powerful solutions — on premise, in the cloud, and as a hybrid platform — that industry-leading companies trust daily in making critical business decisions. More information is available at

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Decentrix Contact:

Taras Bugir
303-899-4000 ext. 500

Agency Contact:

Sarah Aller
Wall Street Communications

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