Microsoft Kirk Evans

July 13, 2009 - Channel9 MSDN

Media Business Intelligence - Decentrix and BIAnalytix

In Part 1 of this interview, we talk with Wayne Ruting, CEO of Decentrix, about why BI matters, how BI is not simply providing reports in a transactional application, and we learn more about Decentrix and their BIAnalytix offering. I learned a lot during this interview about the importance of BI in M&E, and Wayne is a very interesting guy to listen to. In this interview, we also hear why they chose the Microsoft BI platform and how this solution could not have been implemented using any other platform.

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In Part 2 of this interview, we hear from Dr. Michael Ledwich from Decentrix to see a demonstration of the BIAnalytix solution. We gain a much deeper understanding of the nuances of business intelligence in a media vertical and the types of analysis that can be done when multiple systems are pulled together through analysis cubes to provide rich media business intelligence.

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