Still getting dizzy in your pivot chair - twisting between AI models, spreadsheets and your OMS? Check out this example of AI agents in the workflow that optimize and enhance campaign ROIs.

AI4Media™ provides secure agents with guardrails and security to deliver operational efficiencies for BIAnalytix™ campaign ROIs. A seamless experience for creating, retrieving and updating campaigns reliably to automate complex order management workflows and analysis. BIAnalytix™ with AI4Media™ Intelligence Optimized. Revenue Maximized.

Let's watch our AI4Media™ assistant accurately update a campaign in bulk when an account executive changes for a particular piece of business. This translates to assured workflows and economic outcomes in BIAnalytix™ because it delivers accurate bulk updates alignment with business rules instant verification feedback

AI4Media™ delivers intelligent updates with business rule alignment providing operational efficiencies for changes to BIAnalytix™ campaigns. Together, they deliver surety, scale, and economic upside to order management workflows. BIAnalytix™ with AI4Media™ Intelligence Optimized. Revenue Maximized

Just like human personnel, reliable AI agents need to have business guardrails to ensure that data is protected, and that workflows and practices fall within operational guidelines. Let's watch AI4Media™ assistant update campaigns in BIAnalytix™ with intuitive selection of campaigns bulk updates for workflow efficiency instant verification feedback

AI4Media™ enables intelligent updates that respect business rules and deliver operational efficiencies for all BIAnalytix™ campaigns. Imagine the efficiency to your order management workflows, cross-platform delivery, and the economic outcomes to your media enterprise. BIAnalytix™ with AI4Media™ Intelligence Optimized. Revenue Maximized.

Let me show you a trustworthy AI agent that plans multi-platform campaigns, optimally allocates your precious inventory and audiences, and reliably enters it into BIAnalytix™. A reliable AI assistant that can enable flexible invoicing for your clients, including campaign consolidation the refinement of campaign flighting and preferred platform weighting with optimized delivery

As you can see, Decentrix has seamlessly integrated AI4Media™ with BIAnalytix™, providing guardrails and context for all campaigns using BIAnalytix™ order entry from emails, faxes, spreadsheets, and people. Imagine the efficiencies it will add to your business workflows, cross-platform delivery, and the economic outcomes to your media enterprise. BIAnalytix™ with AI4Media™ Intelligence Optimized. Revenue Maximized.

While ChatGPT4o has personality, it also hallucinates. You cannot just let it loose to manage your advertising operations. Campaign accidents cost money, credibility, and client goodwill. At Decentrix, we ensured that ChatGPT was seamlessly integrated into AI4Media™, providing guardrails and context for all campaigns that are sent to BIAnalytix™ for execution. Check this out. Decentrix delivers again.

Decentrix has delivered a trustworthy AI agent that plans multi-platform campaigns, optimally allocates your precious inventory, and reliably enters it into your OMS. Oh, and then it adjusts your campaign flighting across all platforms automatically. AI4Media™ provides sophisticated pricing and planning with Machine Learning and is the first to use an AI agent with the latest context aware LLM interface that optimizes cross-media ad campaigns for maximum yield and revenue. AI4Media™. Intelligence. Optimized.

You are away from the sales planning team. You call the office, describe the client's campaign, adjust it, get the client's approval, and now it is in the system. ...Or maybe you just let your client do it themselves. Check this out. Decentrix delivers the future again.

While everyone is busy talking about it, we have been busy building it. Decentrix has delivered an AI planning assistant that you can talk to and show campaign details to. It will then plan, optimize, and enter those bookings into our OMS. Decentrix, the leader in AI for Media. First with Machine Learning and first to use AI with a natural language interface to optimize your cross-media ad campaigns for maximum yield and revenue. AI4Media™. Intelligence. Optimized.

Imagine the impact to your business workflow if your OMS could read ad campaign details from emails, faxes, spreadsheets, and phone calls from salespeople and clients. What if it went on to analyze, plan, approve, and then optimally deliver them?

AI has made everyone excited and busy. While others were busy talking, Decentrix was busy building and extending AI4Media™. We have delivered AI assistants that accept verbal and written messages to plan, optimize, and enter bookings into BIAnalytix™ OMS. Decentrix, the leader in AI for Media. First with Machine Learning and first to use human communications tools to optimize your cross-media ad campaigns for maximum yield and revenue with minimal operational impact. AI4Media™. Intelligence. Optimized.

The toughest path to insights isn't analytics, it's your data. Integrating various data sources across your enterprise is incredibly complex.

And while you may have the best reporting and data environment in the world, measuring the wrong metrics, calculating them incorrectly, or using the wrong KPIs will land you in a heap of We've also seen media organizations spring back to spreadsheets - because they are "good enough."" That's why we built BIAnalytix™.* It not only delivers a real Omnichannel OMS that creates and manages cross-media campaigns with Optimized inventory utilization Increased eCPM delivery Addressable audiences But it also delivers the best unified measurement strategy that aligns with your company's advertising sales goals, embedded into a streamlined workflow. BIAnalytix™ maximizes your ad revenue and delivers the best unified measurement strategy that aligns with your company's goals, embedded into a streamlined workflow. BIAnalytix™. Intelligence. Optimized.

Are your advertising systems and workflows capable of transitioning from selling spots to impressions?

Are they capable of maximizing ad revenues? Do they leverage your competitive advantage? If your existing traffic systems and AdOps workflows do not enhance business that touches your customers, then they are obsolete. Time to replace them with BIAnalytix™ - the only OMS that creates and manages multi-platform campaigns which: Optimize inventory utilization Increase delivered eCPMs Target specific audiences Get yourself a BIAnalytix™ demo. Maximize your ad revenue and seamlessly deliver on your upfront and ongoing sales commitments with the only multi-platform OMS. BIAnalytix™. Intelligence. Optimized.

The latest 4A's report on multi-currency TV demo-based ratings validates the design of BIAnalytix™ OMS.

Decentrix OMS enables plug and play of multiple currencies for campaign evaluation flexibility multiple currency assessments without disruptive manual workflows accurate and consistent methodologies for multiple currency measurements. Ask us for a BIAnalytix™ demo. See how it creates and manages Omnichannel campaigns that: Optimize inventory utilization Increase delivered eCPMs Target specific audiences Maximize your ad revenue and seamlessly deliver on your upfront and ongoing sales commitments with the only Omnichannel advertising OMS. BIAnalytix™. Intelligence. Optimized.

In the financial world, 7% per year* is considered a good return on investment. But, deciding on where to invest remains the real issue.

That is why, when Decentrix built BIAnalytix™ with AI4Media™, we ensured that it increased revenue through campaign optimization and enabled operational efficiencies using intelligent workflows. Our library of case studies demonstrates improvements in pricing and media operations that: Drive increased eCPMs. Improve pricing effectiveness. Control campaign flight pacing. Enhance campaign reporting performance. Try our industry-first ROI calculator with embedded case metrics, and profile your media enterprise to see the financial impact of BIAnalytix™ on your pricing and media operations. BIAnalytix™. Intelligence. Optimized.

In the financial world, 7% per year* is considered a good return on investment. But, deciding on where to invest remains the real issue.

That is why, when Decentrix built BIAnalytix™ with AI4Media™, we ensured that it increased revenue through campaign optimization and enabled operational efficiencies using intelligent workflows. Our library of case studies demonstrates improvements in inventory management that: Allocate inventory intelligently. Reduce under-delivered campaigns. Prevent waste from over-delivery. Enhance inventory clearance. Try our industry-first ROI calculator with embedded case metrics, and profile your media enterprise to see the financial impact of BIAnalytix™ on your inventory. BIAnalytix™. Intelligence. Optimized.

56% of advertisers are spending more than half of their time optimizing converged ad campaigns,* but their goals are unrealistic because real-time media inventory positions are unknown. The operational overheads associated with converged campaigns erode margins for both buyers and sellers. How many people, processes, and spreadsheets are now required to optimize an effective campaign?

AI4Media™ accurately delivers campaign objectives across both linear and digital ad platforms with optimum inventory allocations and pricing. Accurate inventory positions. Optimized inventory provisioning. Precise campaign delivery. Welcome to realistic optimization. AI4Media™. Intelligence. Optimized.

According to data from the IAB, Standard Media Index, and Advertiser Perceptions, 70 per cent of US TV/video ad buyers want three or more currencies for campaign impression measurement.* The inclusion of Connected TV with linear and other digital platforms has severely challenged the practicality of a single advertising currency. How many spreadsheets are now required to assess your campaign's effectiveness?

AI4Media™ intelligently equivalizes campaign measurements across ad delivery platforms, both linear and digital, delivering meaningful measurement. Accurate Omnichannel measurement. Balanced cross-platform allocation. Assured campaign stewardship. Welcome to the evolution of ad measurement. AI4Media™. Intelligence. Optimized.

Despite explosive growth, recent studies suggest only 14% of US adults watch ad-supported streaming exclusively*. As a result, 59% of CTV ad buyers also supplemented their media campaigns with linear addressable advertising from MVPDs*. How many systems and spreadsheets are required to execute, measure, and steward those campaigns?

AI4Media™ intelligently orchestrates ad campaigns across both linear and digital platforms, delivering optimum reach and maximum revenue. Enhanced CTV campaign reach. Automated cross-platform stewardship. Assured campaign delivery. Welcome to the evolution of CTV. AI4Media™. Intelligence. Optimized.

TV networks and providers are seeing revenues decline in linear and increase in streaming, but overall, revenues are being compressed. Broadcasters are moving their rep business in-house, struggling with impression-based sales, and complicating stewardship and delivery workflows. Converged selling requires embedded intelligence for yield and automation in the workflow to ensure reliable cross-platform ad delivery.

AI4Media™ intelligently optimizes converged ad sales across both linear and digital, with revenue upside. Sell both spots and impressions. Enhance AdOps with Stewardship. Improve revenue outcomes. Welcome to the transformation of broadcast. AI4Media™. Intelligence. Optimized.

According to Kantar's recent "Entertainment on Demand" study, 47 per cent of US households use a Free Ad-supported Streaming Television (FAST) service each week. Broadcasters who overlook these viewers will find their advertising revenue impacted. Converged Sales requires an intelligent Sales and Order Management System that optimizes placements and pricing for smooth delivery with revenue upside.

AI4Media™ intelligently optimizes ad pricing and placement on FAST, OTT, and CTV platforms. Flexible Converged Sales. Optimized pricing and planning. Welcome to intelligent streaming. AI4Media™. Intelligence. Optimized.

Waiting for one ad currency that works across all Omnichannel campaigns? Managing campaigns for accurate delivery with different agreed upon metrics remains key to maximizing revenue. A smart OMS (Order Management System) aligns inventory with campaigns using multiple currencies to optimize placement and pricing for maximum revenue. AI4Media™ optimizes Omnichannel campaigns with both today's and tomorrow's currencies - just like money. Easy.

AI4Media™ intelligently optimizes ad pricing and placement using multiple currencies, simultaneously for all Omnichannel advertising campaigns. Unified delivery measurement. Optimized pricing and planning. Welcome to intelligent Ad measurement. AI4Media™. Intelligence. Optimized.

Do political ads mess with your scheduled avails and required price management? Managing campaigns for accurate delivery remains the key to maximizing political dollars. Stewarding campaigns without machine intelligence wastes inventory with bad placements and pricing. AI4Media™ radically alters the economics of political advertising. It optimizes placements with suitable pricing for targeted delivery across all advertising platforms.

AI4Media™ intelligently optimizes delivery of political campaigns to the right target audience, for the right price, without endless operational churn. Accurate, assured delivery. Optimized inventory utilization. Welcome to intelligent political advertising. AI4Media™. Intelligence. Optimized.

Should advertising orders be scheduled for a) maximum revenue, b) minimum liability, or c) both? Only c) is correct. Traffic systems and ad servers simply churn placements to improve revenue opportunities. AI4Media™ dramatically transforms advertising revenue economics. It optimizes placements by maximizing achievable revenues while minimizing delivery liabilities across all delivery platforms.

AI4Media™ continually optimizes advertising schedules to fulfill contracted ad orders. This ensures the best possible revenue outcomes without wasting precious advertising inventory. Minimal makegoods and ADUs. Better inventory monetization. Welcome to maximum revenue outcomes. AI4Media™. Intelligence. Optimized.

Should you take every advertising proposal without knowing your ability to deliver the campaign? Churning unnecessary pre-empts into makegoods and ADUs is simply wasteful. Doing this across siloed sales systems is reckless. AI4Media™ optimizes all active Omnichannel proposals across delivery platforms, ensuring minimized liability and maximized revenue with assured delivery.

AI4Media™ continually evaluates each proposal's incremental revenue opportunity while calculating potential liability for all other active campaigns. Sensibly evaluated proposals. Assured campaign delivery. Welcome to insightful proposal management. AI4Media™. Intelligence. Optimized.

Does adding new sales options delay entry, management, delivery, and billing of existing campaigns? Adding manual workarounds to existing campaign planning workflows is simply not maintainable. Fragmented ad sales systems and delivery platforms continuously add friction to campaign fulfilment. AI4Media™ intelligently reorganizes all active omnichannel campaigns across nominated delivery platforms, ensuring the perfect balance between audiences, inventory, and prices.

Does adding new sales options delay entry, management, delivery, and billing of existing campaigns? Adding manual workarounds to existing campaign planning workflows is simply not maintainable. Fragmented ad sales systems and delivery platforms continuously add friction to campaign fulfilment. AI4Media™ intelligently reorganizes all active omnichannel campaigns across nominated delivery platforms, ensuring the perfect balance between audiences, inventory, and prices.

Do "hard carves" of inventory even make sense in a world where real-time inventory positions are unknown? Dynamically allocating inventory for cross-media campaigns removes friction from advertising sales opportunities and their operations. Siloed inventory pools and ad sales systems make ad delivery increasingly contentious. AI4Media™ intelligently orchestrates inventory across delivery platforms for all current campaigns. It ensures the right audience, on the right platform, for the right price.

AI4Media™ automatically optimizes inventory allocations across platforms to ensure the best use of valuable inventory across all campaigns. Inventory value reflects campaign intent. Campaigns are delivered as promised. Welcome to intelligent inventory allocation. AI4Media™. Intelligence. Optimized.

How do those omnichannel advertising campaigns get delivered reliably in a world of unsettled audiences? Stewardship across multiple advertising platforms is becoming increasingly complex. More platforms, more sales options, more inventory, more rules, more measures - more than just makegoods, ADUs, and growing liabilities. Siloed workflow systems make things even more untenable. AI4Media™ intelligently orchestrates inventory to optimize ad delivery for all active campaigns. It minimizes harm to other campaigns by optimally adjusting schedules for assured campaign delivery.

Today, our clients are leveraging AI4Media™ to dynamically steward their advertising campaigns without wasting precious inventory. Delivery aligns with contracted deals. Campaigns are dynamically adjusted. Welcome to intelligent campaign stewardship. AI4Media™. Intelligence. Optimized.

Having difficulty forecasting advertising inventory across your delivery platforms? Calculating sales capacity for campaigns across multiple delivery platforms is intensely complex. It varies by time of year, campaign mix, platform, price, audiences, along with a multitude of other factors. Unfortunately, this cannot be solved by simply hiring additional experienced staff. Adding ad sales options only compounds operational complexity. AI4Media™ intelligently learns and forecasts inventory capacity. It ensures campaigns can be delivered without harming other orders for superior yield and revenue maximization.

Today, our clients are leveraging AI4Media™ to accurately understand their real inventory positions and sales opportunities. Ad opportunities align with reality. Campaigns are optimally scheduled. Welcome to intelligent inventory management. AI4Media™. Intelligence. Optimized.

Are you dynamically adjusting prices for advertising based on current market demand yet? Delivering correct pricing is a highly specialized discipline, requiring huge volumes of data and intense computing to optimize inventory and sales activity for maximum yield. Pricing advertising in fluctuating markets with varying inventory positions across multiple platforms is just not possible with current systems. Or more people. AI4Media™ delivers machine learning that forecasts for intelligent optimization. It delivers maximum revenue for superior yield during campaign creation.

Until this becomes the norm, our clients are leveraging AI4Media™ to enhance revenues and decrease costs. Ad prices adjust to demand. Advertisers realize value. Welcome to intelligent optimized trading. AI4Media™. Intelligence. Optimized.

Decentrix doesn't toss around the term "AI" to take advantage of hype. In fact, we were the first to apply AI4Media™ to both inventory utilization and sales forecasting for optimizing yield. We did it years ago. This is why BIAnalytix™ sets the standard for intelligent omnichannel workflows and optimization in media-diverse enterprises.

One day, this will be the norm. Until then, our clients will be enjoying streamlined AdOps with increased revenues. AI4Media™ has already transformed and optimized our clients' workflows and advertising revenue. Welcome to media intelligence beyond the chatbot promise. AI4Media™. Intelligence. Optimized.

Sprinkling orders across siloed advertising delivery platforms to fulfill omnichannel campaigns requires precise coordination. As advertisers demand more sophisticated campaigns, how do you price, order, schedule, track, coordinate and steward this complexity? You cannot keep adding more people and spreadsheets. BIAnalytix™ drives Operational Efficiency with machine intelligence that automates complex omnichannel campaign delivery to optimize inventory utilization with dynamic pricing for maximum yield.

Intelligent Yield Management. Streamlined cross-media workflows. Unprecedented operational efficiency. Welcome to optimized business outcomes. BIAnalytix™. Revenue. Maximized. BIAnalytix™. Intelligent Yield Management. BIAnalytix™. Intelligence. Optimization. Revenue.

28%-40% of each advertising dollar spent on programmatic campaigns is lost to the economically corrosive technologies taxing the advertising supply chain. Now add fraud, questionable brand safety, and operational overheads in delivering across multiple platforms; and suddenly ad ROI becomes a commercial trauma.

BIAnalytix™ with Frictionless Trading™ enables advertising buyers and sellers to plan, buy, execute, and monitor omnichannel campaigns on-line with transparency and security. Secure ad trading workflows. Campaign transparency and fidelity. Welcome to seamless advertising delivery. BIAnalytix™. Revenue. Maximized.

Studies* show that advertising staff spend 15% of a typical work week entering and managing campaigns across an average of nine software systems. With each new delivery platform and system added, spreadsheets proliferate, errors increase, campaign delivery becomes questionable, workflow efficiency plummets, and swivel chairs wear out.

BIAnalytix™ delivers Cross-Media Optimization by aggregating advertising inventory and coordinating audience delivery across disparate ad platforms while preventing cannibalization amongst currently managed campaigns. Sales and Operations aligned. Audience and delivery measurements unified. Welcome to streamlined campaign workflows delivering guaranteed SLAs. BIAnalytix™. Revenue. Maximized.

Orders for multi-platform campaign delivery are sprinkled across different sales systems, generating separate and incompatible invoices. Advertisers increasingly expect a single campaign invoice for efficient financial reconciliation.

BIAnalytix™ provides rules-based Integrated Billing that generates consolidated invoices verifying campaign delivery across all platforms to advertising clients with automatic posting to corporate finance. Trusted invoices on-line or on-paper. Clients get one accurate cross-media invoice. Welcome to streamlined campaign billing. BIAnalytix™. Revenue. Maximized.

Orders for multi-platform campaign delivery are sprinkled across different sales systems, generating separate and incompatible invoices. Advertisers increasingly expect a single campaign invoice for efficient financial reconciliation.

BIAnalytix™ provides rules-based Integrated Billing that generates consolidated invoices verifying campaign delivery across all platforms to advertising clients with automatic posting to corporate finance. Trusted invoices on-line or on-paper. Clients get one accurate cross-media invoice. Welcome to streamlined campaign billing. BIAnalytix™. Revenue. Maximized.

Orders for multi-platform campaign delivery are sprinkled across different sales systems, generating separate and incompatible invoices. Advertisers increasingly expect a single campaign invoice for efficient financial reconciliation.

BIAnalytix™ provides rules-based Integrated Billing that generates consolidated invoices verifying campaign delivery across all platforms to advertising clients with automatic posting to corporate finance. Trusted invoices on-line or on-paper. Clients get one accurate cross-media invoice. Welcome to streamlined campaign billing. BIAnalytix™. Revenue. Maximized.

Yield management is an indispensable tool for media enterprises to achieve the maximum revenue potential of their audiences. Without real-time analysis and AI recommendations, most users struggle with outmoded reporting and spreadsheets.

BIAnalytix™ with Yield Management enables media businesses to track sales demand, plan effective campaigns, and set suitable pricing. Advertising optimally monetized. Campaigns matched with audiences. Welcome to yield management for advertising. BIAnalytix™. Revenue. Maximized.

Reliable delivery of cross-platform campaigns generates client satisfaction that results in recurrent business with higher eCPMs. Meaningful real-time ad inventory consumption cannot be determined without accurate marketplace awareness.

BIAnalytix™ provides Forecasting of demand, capacity, and audiences for efficient campaign planning and delivery across all advertising platforms. Operational disruption reduced. Customer ad delivery assured. Welcome to predictable advertising ROIs. BIAnalytix™. Revenue. Maximized.

Reliable delivery of cross-platform campaigns generates client satisfaction that results in recurrent business with higher eCPMs. Meaningful real-time ad inventory consumption cannot be determined without accurate marketplace awareness.

BIAnalytix™ provides Forecasting of demand, capacity, and audiences for efficient campaign planning and delivery across all advertising platforms. Operational disruption reduced. Customer ad delivery assured. Welcome to predictable advertising ROIs. BIAnalytix™. Revenue. Maximized.

Cannibalizing campaign impressions for new orders can waste precious inventory, affect pricing, churn operations, and dilute advertising revenue. The extreme complexity required to distribute impressions to satisfy all active campaigns goes far beyond spreadsheets and reporting.

With intelligent Impression Distribution, BIAnalytix™ enables optimal use of audiences and inventory to deliver effectively on all campaigns. Audience overlaps measured. Pricing and delivery assured. Welcome to optimal Impression Distribution. BIAnalytix™. Revenue. Maximized.

A "hard carve", an industry workaround that segments inventory, directly impacts advertising sales opportunities and operations. Most are still managing "carves", their audiences, and their prices manually using spreadsheets.

BIAnalytix™ provides Optimal Inventory Allocation with the right audience, for the right price, and on the right platform. Inventory allocation is dynamic. Audiences and pricing are optimized. Welcome to inventory revenue maximization. BIAnalytix™. Revenue. Maximized.

Delivering an ad campaign as promised is essential. It builds trust, supports growth, and drives recurring revenues. Delivering such promises across multiple advertising platforms is hard. It's more than just accounting for makegoods, audience deficiency units (ADUs), and growing liability.

BIAnalytix™ automatically stewards Omnichannel campaigns regardless of complexity or audience fluctuations. Delivery optimized. Manual overhead gone. Welcome to the only Order Management System with machine intelligence. BIAnalytix™. Revenue. Maximized.

Booking Omnichannel advertising campaigns online and in real-time delivers advertisers and sellers with instant feedback. Traditional systems and workflows can't do this. They don't support Omnichannel campaign management remotely.

BIAnalytix™ enables Omnichannel campaigns to be entered, evaluated, and managed on your mobile device. Workflow optimized, using your own PC, tablet, or cellphone. Welcome to mobile operations. BIAnalytix™. Revenue. Maximized.

Advertising clients expect to buy both linear and digital deals with spots and impressions across all your platforms with an integrated deal. But to deliver those deals, they are broken up across different order entry systems, with performance and delivery managed manually by spreadsheets and emails.

BIAnalytix™ enables Omnichannel orders to be entered, evaluated, and managed in one place, on a single pane of glass. Delivery optimized. Manual overhead gone. Welcome to streamlined Omnichannel Order Management. BIAnalytix™. Revenue. Maximized.

I've just signed a big ad deal. I sure hope we have the inventory. Either way, we'll squeeze it in. BIAnalytix ™ featuring Harm to Others functionality helps AdOps optimize the money this deal makes and finds the liability for every other campaign in the business.

Churn, pre-empts, and makegoods fade away. Sales commission stays safe. BIAnalytix™. Revenue. Maximized.

Decentrix does not toss around "AI" to take advantage of hype. In fact, we were the first to apply AI4Media™ to both inventory utilization and sales forecasting for optimizing yield. We did it years ago. This is why BIAnalytix™ sets the standard for intelligent omnichannel workflows and optimization in media-diverse enterprises.

One day, this will be the norm. Until then, our clients will be enjoying streamlined AdOps with increased revenues. AI4Media™ has already transformed and optimized our clients' workflows and revenue. Welcome to media intelligence beyond the chatbot promise. BIAnalytix™. Intelligence. Optimization. Revenue.

According to recently published industry research, data will take priority in nearly all enterprises in 2023, with nearly 93% of company executives having new data initiatives and projects planned. This research further showed that 75% of executives from these enterprises were focused on improving data quality and 65% investing in data-management technologies. How does one objectively improve data quality without a clear intended use? Furthermore, if use cases and quality are ambiguous, then how does one meaningfully invest in appropriate data-management technologies? The same research findings reported that 60% of respondents stated that their organization faced challenges in realizing business value from its use of data. A large 70% said their company needs help turning data into valuable business insights.

For the media industry, this trails an article in Variety from January 8, 2020 by Todd Spangler titled "Change or Die: 50% of Media and Entertainment Execs Say They Cannot Rely on Old Biz Models." What Decentrix has learned over the years is that a robust data governance scheme focused on a flexible data model which supports evolving Omnichannel media requirements is essential. Such governance is not led by technology trends and technical work practices, but rather by business imperatives. Media companies find themselves in a complex, multi-media world managed by an array of fragmented systems, with workflows plagued by discrepancies between different business rules and staff priorities - all directly impacting revenue. It is expressly for this reason that Decentrix developed BIAnalytix™. This media-specific platform delivers AI-powered Omnichannel optimization by consolidating fragmented enterprise data, cleansing, organizing, analyzing it, and enabling sophisticated workflows using machine intelligence in a media context. BIAnalytix™. Revenue. Maximized.

The recent focus on CRM by media enterprises has been accompanied by increased attention to Configure, Price and Quote systems, or CPQ. As Omnichannel campaign opportunities grow, so does the need to configure the relative values of audiences, price those campaigns effectively, and create proposals that will be reliably delivered. Doing this in an Omnichannel environment means having the ability to optimize the goals of the buyer with those of the delivery platform owner. This requires real media sales and advertising operations expertise, way beyond that of merely tracking sales opportunities and their budgets in CRM. It requires sophisticated inventory management, pricing packaged inventory effectively, and tracking the performance of the entire advertising delivery workflow across all advertising platforms - all the way to billing.

It requires a sophisticated Order Management System that embeds yield management into a streamlined workflow for Omnichannel delivery. It requires bi-directional connectivity to all downstream advertising delivery platforms. It requires accurate measurement of diverse audiences and their campaign performance. It requires machine intelligence to ensure that campaign elements are correctly delivered and refactored within contractual guidelines as necessary. Most of all, it requires a real solution that currently powers the sales operations of large media providers. A solution from a company with decades of media experience over a diverse landscape of business models and global geographies. This is the Omnichannel promise that BIAnalytix™ delivers. BIAnalytix™. Revenue. Maximized.

Recently a commentary in Mediapost stated that, as much as folks try to retrofit programmatic platforms built for the world of digital banners, social and search to handle the fast-growing CTV ad market, it's not going to take. Yield, relevance, and reach will be the drivers of CTV ads' future, not real-time open auctions and bid coverage. That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed So, what is happening? As a viewer of online TV, doubtless you've experienced irrelevant repetitive ads. In contrast, over the years linear channels have 'fine-tuned' product separation, audience relevance, frequency of ads, copy rotation, children's programming rules etc. Something that digital ad-servers simply cannot deliver reliably. Couple that with fraud in the delivery chain and from an ad-buyer's perspective, suddenly the concept of yield, relevance and reach evaporate.

Yet, it is possible to bring these concepts to CTV and other digital video along with sophisticated Omnichannel campaign management. This is precisely why Decentrix engineered BIAnalytix™ with AI4Media [AI for Media], to deliver those audiences, optimize advertising inventory yield, and maximize advertising revenue in an Omnichannel marketplace. In our experience, media enterprises seeking to optimize the economic outcome of their audiences across both traditional and digital platforms need an Omnichannel Order Management System. An OMS that embeds yield management into a streamlined workflow for Omnichannel delivery. Because "When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages". This is the Omnichannel promise that BIAnalytix™ delivers. BIAnalytix™. Revenue. Maximized.

In December of 2004 Datamonitor wrote "Consumers typically avoid advertising where possible, but if the advert is engaging, they will interact with it. One of the most significant problems with the introduction of digital technologies has been that quality has been replaced with quantity. Consumers are now overwhelmed with advertising which creates diminishing returns for advertisers."" What has changed in almost 20 years? Well, according to a recent Harvard Business Review article, traditional advertising spending is on the rise. The article cites trends that are driving this change and concludes with the message "When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages". This is the Omnichannel promise that BIAnalytix™ delivers. Let's explore five areas that impact ad buyers as they rebalance their advertising delivery across traditional and digital business models.

Value According to the research firm Ebiquity, traditional mediums such as TV, radio and print tend to outperform digital channels in terms of reach and engagement. When the cost of digital fraud is factored in along with the cost of digital increasing on an impression basis relative to traditional mediums, savvy marketers understand that a prudent mix of media is essential.

Fraud A Juniper Research analysis cited by the Association of National Advertisers estimates that ad fraud costs advertisers $51 million a day in 2022, up 21% from 2021. Consequently, trust in technologies that enable such behavior, while managing advertising inventory and its subsequent measurement are clearly being challenged.

Trust A study by MarketingSherpa survey found that the top five most trusted advertising formats are all traditional. Customers trusting print advertising at 82%, television advertising 80%, direct mail advertising 76%, and radio advertising 71%.

Measurement As Google phases out third-party cookies on Chrome browsers by late 2023 and Apple implements changes to its iOS operating system, the death of third-party cookies is imminent. This change to the advertising landscape means that ad buyers will rely on segmentation methods that are closer to traditional advertising models, thus diluting the granularity benefits of targeted digital advertising.

Analytics Unique URLs and QR codes allow traditional mediums to gather extremely granular data, enabling analytics for ROI and attribution that can dilute the advantage of digital only campaigns.

A recent CMO Survey showed marketers are becoming skeptical of the hyped returns of digital media. This is mainly because the platforms control both the advertising inventory and its effectiveness measurement. This has raised credibility concerns related to ad fraud and the worry that digital advertising may be far less effective than reported. In our experience, media enterprises seeking to optimize the economic outcome of their audiences across both traditional and digital platforms need an Omnichannel Order Management System. An OMS that embeds yield management into a streamlined workflow for Omnichannel delivery. Because "When used together, traditional and digital marketing can reach more audiences, build and keep trust, and motivate buying from consumers who otherwise might tune out marketing messages". And that is why Decentrix engineered BIAnalytix™ with AI4Media [AI for Media], to deliver those audiences, optimize advertising inventory opportunities, and maximize advertising revenue in an Omnichannel marketplace.

We are no longer in a world where audiences can be reached through a single media platform. Advertisers must now seek audiences in linear environments, addressable environments, AVOD distribution channels, and digital streaming service, and soon we can add 5G and Next Gen TV delivery systems to the list. It is no longer feasible to "Evolve" a traffic system designed around a single media platform into a solution that can truly address the requirements of the growing omnichannel world. A revolutionary approach to rethinking this challenge is needed. This revolutionary approach must consider the following three requirements: Automatic Stewardship, Planning and Approvals, and Integrations with existing In-House systems. Let's review how such a revolutionary order management system would support these requirements in practice.

Automatic Stewardship. Like Inventory Management, typically stewardship information is based on just one block of inventory with workflows featuring reporting and analysis requiring skilled interpretation. While this is difficult enough for one advertising delivery platform, it is impossibly complex for several. An Omnichannel solution must carry out these tasks automatically without reliance upon human intervention, or scale cannot be achieved. Such solutions must monitor audience commitments against both forecasts and actual delivery, automatically providing actionable recommendations to prevent over and under delivery as part of the resulting streamlined workflow. Planning and Approvals. Many legacy systems have complicated, workflow-driven, approval processes imbedded within their fragmented campaign entry processes. However, they do not provide the information needed to understand the consequences of accepting campaigns based upon existing contractual commitments. Effective omnichannel order management systems provide the spend profiles of advertisers, a pricing history for proposed product(s) and, the business impact information needed to accept campaign deals. This information includes accurate forecasts based on all portions of the campaign and details the harm that accepting proposed campaigns would have on campaigns that were already committed. Integration with Existing In-house Systems. There are many critical systems typically deployed in media environments such as CRM, copy management, audience management, and target segment creation systems. To build a streamlined workflow, an omnichannel system would integrate with each of these and would incorporate required data from each to efficiently enable campaign creation, audience targeting, and delivery maintenance process.

Decentrix's BIAnalytix™ is this revolutionary system and fully addresses these three requirements. It is available today, and it has been proven in live use by dramatically improving Decentrix's media seller clients' sales effectiveness with business outcomes such as a: 1) 63% YoY revenue growth in 2021 2) 104% YoY Increase in campaigns delivering within +/- 10% of goal 3) 48% reduction in expected under delivery 4) 51% reduction in expected over delivery 5)23% more inventory available to monetize BIAnalytix™. Revenue. Maximized.

We are no longer in a world where audiences can be reached through a single media platform. Advertisers must now seek audiences in linear environments, addressable environments, AVOD distribution channels, and digital streaming service, and soon we can add 5G and Next Gen TV delivery systems to the list. It is no longer feasible to “Evolve” a traffic system designed around a single media platform into a solution that can truly address the requirements of the growing omnichannel world. A revolutionary approach to rethinking this challenge is needed. This revolutionary approach must consider the following three requirements: Automatic Stewardship, Planning and Approvals, and Integrations with existing In-House systems. Let's review how such a revolutionary order management system would support these requirements in practice. Automatic Stewardship. Like Inventory Management, typically stewardship information is based on just one block of inventory with workflows featuring reporting and analysis requiring skilled interpretation. While this is difficult enough for one advertising delivery platform, it is impossibly complex for several. An Omnichannel solution must carry out these tasks automatically without reliance upon human intervention, or scale cannot be achieved. Such solutions must monitor audience commitments against both forecasts and actual delivery, automatically providing actionable recommendations to prevent over and under delivery as part of the resulting streamlined workflow.

Planning and Approvals. Many legacy systems have complicated, workflow-driven, approval processes imbedded within their fragmented campaign entry processes. However, they do not provide the information needed to understand the consequences of accepting campaigns based upon existing contractual commitments. Effective omnichannel order management systems provide the spend profiles of advertisers, a pricing history for proposed product(s) and, the business impact information needed to accept campaign deals. This information includes accurate forecasts based on all portions of the campaign and details the harm that accepting proposed campaigns would have on campaigns that were already committed. Integration with Existing In-house Systems. There are many critical systems typically deployed in media environments such as CRM, copy management, audience management, and target segment creation systems. To build a streamlined workflow, an omnichannel system would integrate with each of these and would incorporate required data from each to efficiently enable campaign creation, audience targeting, and delivery maintenance process. Decentrix's BIAnalytix™ is this revolutionary system and fully addresses these three requirements. It is available today, and it has been proven in live use by dramatically improving Decentrix's media seller clients' sales effectiveness with business outcomes such as a:

1) 63% YoY revenue growth in 2021 2) 104% YoY Increase in campaigns delivering within +/- 10% of goal 3) 48% reduction in expected under delivery 4) 51% reduction in expected over delivery 5) 23% more inventory available to monetize BIAnalytix™. Revenue. Maximized.