Decentrix Announces Service to Model Ad Budget Scenarios for the Coming Political Season

September 24, 2019 - DENVER, CO

Decentrix, Inc., announced today that they will provide a service around modeling scenarios that lets executives take the conjecture out of forecasting their 2020 political budgets.

One of the toughest problems today for sale management is accurately forecasting expected revenue especially around events such as the political season. BIAnalytics Scenario™ creates a common currency for evaluation that works out the best channel to monetize your inventory, validates financial planning objectives with sales performance, intelligently forecasts inventory performance for audiences and aligns audience spots with viewership potential.

“We see a need in the market for a service that takes the guess work out of forecasting and budgeting. BIAnalytix Scenario™ is a service to provide management the ability to accurately predict financial outcomes of their cross-media inventories,” said Wayne Ruting CEO of Decentrix.“ With Scenario’s Total Optimization Planning™ (TOP) your assets are fully utilized providing an accurate picture of the financial outcome.

Decentrix’s technology which includes AI for Media™ is used by broadcasters, operators, Telcos and cable networks and touches over 60%* of the households in the United States.

*Liechtman Research as of 3Q 2018

About Decentrix (

Decentrix is a globally focused data technology company with solutions that maximize advertising and content revenues across all media distribution platforms for Brand Advertisers, Telecommunications and Media and Entertainment companies.

Decentrix’s AI for Media™ technology, powers the BIAnalytix™ platform which is by far the most comprehensive media enterprise platform today. for cross-media planning, inventory optimization, rate card maximization, Frictionless Trading™, content ROI analytics and consolidated billing that maximize revenue opportunities with transformative intelligence. This uniquely focused capability results in substantially enhanced revenue outcomes across entire portfolios of our client’s businesses including traditional linear, digital, addressable, and mobile media. Decentrix’s rapid deployment model delivers results for your organization in weeks, not years.

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