Decentrix Introduces Complete Cross-Media Platform for Advertising at National Association of Broadcasters Show

Visit Decentrix at the 2019 NAB Show, Booth # SU8721

March 20, 2019 - DENVER, CO / LAS VEGAS, NV

Decentrix Inc. to demonstrate a complete advertising yield management solution at NAB 2019, April 6, in Las Vegas.

Using sophisticated machine intelligence and analytics Decentrix’s is solving many of the biggest problems in advertising today. How do I plan a cross-media campaign? How do we allocate inventory in a way that maximizes monetization? How do we price it to ensure that we don’t leave money on the table? And, how do I provide a concise bill to the advertiser?

The Decentrix BIAnalytix Platform™ grows enterprise advertising revenue by maximizing inventory value across all properties, enhancing audience valuations with targeted, relevant ad placements and optimizing campaign delivery with minimal inventory churn.

“For over a decade Decentrix has been supplying solutions to many of the largest inventory holders in the world. This experience working with these customers and solving the biggest challenges in the industry has provided us with the experience to introduce a complete yield management solution that includes solutions for Cross-media planning, inventory aggregation and allocation, dynamic pricing and consolidated billing”, said Taras Bugir, President of Decentrix.

BIAnalytix Planner™ maximizes ad revenue opportunities by optimizing cross-media campaigns and proposals across all advertising platforms through maximum inventory utility, precision pricing, and enhanced audience use. It ensures that business can be booked and delivered according to the guarantee.

BIAnalytix Inventory™ increases the value of audiences and advertising opportunities by aggregating inventory across all delivery platforms to enable allocation decisions and inventory optimization. It resolves questions of how much inventory is available to sell? And, what is the best way to monetize all inventory?

BIAnalytix Rate Card™ raises an organization’s cross-media revenue opportunities automatically. Using a dedicated machine learning engine, it automatically generates cross-media rate cards based on sales demand pressure, seasonality, and inventory availability that compliments classic rate management strategies.

BIAnalytix Billing™ streamlines media billing operations by creating a single verifiable invoice from all transactional sales systems, generating accurate postings to financial systems for all advertising business, and delivering a self-service portal for clients to view their invoices on-line.

Decentrix’s technology which includes AI for Media is used by broadcasters, operators, Telcos and cable networks and touches over 60%* of the households in the United States.

Decentrix all-encompassing advertising solution is available now and will also be shown at The NAB Show in Las Vegas, April 6-11 in Decentrix’s suite in the Encore Hotel Salon J and in Booth SU8721.


About Decentrix (www.decentrix.com)

Decentrix is a globally focused data technology company with solutions that maximize advertising and content revenues across all media distribution platforms for Brand Advertisers, Telecommunications and Media and Entertainment companies.

Decentrix’s AI for Media™ technology, powers the BIAnalytix™ platform which is by far the most comprehensive media enterprise platform today. for cross-media planning, inventory optimization, rate card maximization, Frictionless Trading™, content ROI analytics and consolidated billing that maximize revenue opportunities with transformative intelligence. This uniquely focused capability results in substantially enhanced revenue outcomes across entire portfolios of our client’s businesses including traditional linear, digital, addressable, and mobile media. Decentrix’s rapid deployment model delivers results for your organization in weeks, not years.


More information is available at (www.decentrix.com).

Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

*Liechtman Research as of 3Q 2018

For Information:

Michael Malcy
mmalcy@decentrix.com

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