Decentrix Operationalizes Business Analytics in the Cloud

April 13, 2015 - DENVER, CO

Decentrix Operationalizes Business Analytics in the Cloud

Decentrix announces the next generation of Media Business Intelligence that runs on the cloud, on-premise or as a hybrid architecture across both platforms.

Decentrix has seen data sets sizes grow at a compounded rate of 15-20% per quarter, a growth which is further accelerated by additional data sources being aggregated into Data Warehouses. "This places incredible stresses on technology organizations to maintain service levels to their business users", says Wayne Ruting CEO of Decentrix.

As the value of data becomes an increasingly powerful tool for sales, pricing and planning activities at major media companies, data volumes and processing times are becoming a bottleneck for mission-critical business decisions.

"We found that the economic benefits of the cloud to be not only for direct costs, but also intangibles such as backups, disaster recovery, scalable processing, software upgrades, and disciplined operations - they were all solved by the cloud", added Ruting. "Furthermore, IT became a partner to the business users, facilitating faster deployments without being trapped by capital and budgeting cycles".

"There’s more to just putting your current operations on a cloud platform", says Taras Bugir, President of Decentrix, "to take advantages of these economic benefits, the solution has to be tuned to the underlying characteristics of the particular platform and architected to enable elasticity, to support the inevitable growth and ensure delivery on time, every time – and we’ve done that."

Decentrix offers 24/7 operations management of the entire data processing cycle, integrating with existing business and transaction system workflows. By automating the synchronized starting and graceful shutdown of cloud resources, and providing transparent client monitoring of progress, further costs can be realized, all with the goal of ensuring data integrity and veracity at the most granular information level to meet business customer SLAs.

For more information, visit Decentrix at NAB 2015 Booth SL6600 or visit and download "BIAnalytix Case Study - Migrating a Media Business Intelligence solution for a major broadcaster to Azure"

About Decentrix Inc.

Decentrix is a leading technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Entertainment, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers an advanced enterprise solution for Media Business Intelligence on the Microsoft BI architecture across both on premise datacenters and cloud infrastructures. BIAnalytix™ is the industry’s flagship product for Media Business Intelligence. It solves the challenge of rapidly and accurately accessing the large amount of data "locked" within multiple transactional systems. It is purpose built for media enterprises to unlock the power of "data granularity" to provide fast and intuitive business insights with rich analytics across multiple visualization devices and platforms.

For more information visit

Decentrix Contact:

Mike Sutton, Vice President of Sales, 303-899-4000 x203,

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