Charter Media selects Decentrix BIAnalytix™
Decentrix Inc., the leading provider of media specific analytics and Business Intelligence solutions, announced today that Charter Media has selected Decentrix’s BIAnalytix™ Media Business Intelligence platform as a strategic addition to their business intelligence plans. Charter Media is the advertising sales division of Charter Communications, Inc., offering targeted, integrated advertising solutions through national cable networks, internet advertising, and promotional events supported by marketing, research and award-winning creative services.
The Charter Media implementation of BIAnalytix™ platform will initially focus on advertising inventory and revenue insights from data extracted from their traffic and billing system. BIAnalytix™ will enhance Charter Media’s foundation for future growth as other crucial business data sources are aggregated to provide a single location of business truth.
Cable television operators need to have ultimate control of and keep a constant pulse on the supply and demand of their advertising inventory, and the exact pricing needed to gain the highest revenue yield. "We view Decentrix as an integral component in our overall advertising data strategy," said Glenn Leech, Vice-President of Operations at Charter Media. "The Decentrix BIAnalytix™ platform provides media companies like ours with the foundation to extract, transform and combine traffic and billing data to produce key performance metrics. Because of the deeper insights gained regarding our inventory, selling patterns and historical trending, this platform is a crucial ingredient in our future sales and pricing models.".
"Charter joins an elite group of other Fortune 500 media companies that have selected Decentrix for their business intelligence needs. We are pleased that they have selected our BIAnalytix™ platform to add to and enhance their key Charter Media initiatives," said Wayne Ruting, Decentrix CEO. "We look forward to helping Charter get the full power of the vast array of insights that can only be revealed through Business Intelligence."
About Charter Media
Charter Media is the advertising sales division of Charter Communications, Inc. The company offers targeted, integrated advertising solutions through national cable networks, internet advertising, and promotional events supported by marketing, research and award-winning creative services.
With offices in 26 states, Charter Media covers over 3 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Charter Media’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
About Decentrix Inc.
Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Entertainment, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast-track, fully working enterprise solution for Media Business Intelligence using SQL Server 2012 architecture. The BIAnalytix™ Solution was purpose built to help large media corporations solve the challenge of rapidly and accurately accessing the large amount of data locked up in their "transactional" systems, by ingesting the critical granular data into a single enterprise-wide media data warehouse and providing fast, intuitive reporting from a "single version of the truth."
Decentrix Contact:
Mike Sutton, Vice President of Sales, 303-899-4000 x203, msutton@decentrix.com
