New BIAnalatix MBI Release

April 6, 2013 - DENVER

Decentrix announces new New Media App for Windows 8, Surface RT and Surface Pro

Decentrix BIAnalytix™ delivers powerful Media Business Intelligence (MBI™) analysis specifically designed for TV and Radio station groups, Cable Networks, Cable MSOs, IPTV, Digital Media, and Ad Agencies; implemented on SQL Server 2012 and Microsoft SharePoint 2013.

Decentrix Inc. today announced their new platform for Windows 8, MobileMBI™. MobileMBI™ is a Windows 8 intuitive anaytics app that is available through the Windows Store.

MobileMBI is a Windows Store app specifically designed for the Media, Entertainment Telecommunications and Advertising space. It consists of media dashboards, geo maps and tabular analysis purpose built for Media Business Intelligence all wrapped into a single app that can be downloaded free from the Windows Store.

Media, Entertainment, Advertising and Telecommunications corporations have a wealth of critical data in their transactional systems but few tools to put this valuable data in the hands of their executives. MobileMBI™ solves that problem, liberating the key analysis to touchscreen tablets.

It seamlessly integrates with Decentrix BIAnalytix™ Enterprise Data Warehouse and Media Business intelligence. MobileMBI™ is also designed to be used by any media transactional system or data warehouse platform. All that is necessary is to follow a few simple steps to upload data in predefined formats and the analysis is immediately deployed through the cloud to touchscreen devices.

Why did Decentrix create MobileMBI™? "We saw a huge gap between general purpose apps that are available today for data analysis and the critical needs of the Media, Entertainment, Advertising and Telecommunications industries. Deploying, insightful analysis to devices needs to be simpler and more intuitive. The dashboards and analysis needed to address real world problems critical to decision process in the media sector." commented Wayne Ruting, CEO of Decentrix.

MobileMBI™ has been designed to allow rich interactivity and mobility for immediate delivery of key media- specific analysis and metrics from the enterprise data warehouse to executives on the move. Presentation elements of the new app allow users to decouple their analysis from the desktop and to explore the enterprise media data warehouse in a fully mobile, flexible, and location independent manner. Users of the app, whether connected to the Internet or not, may access critical corporate information when remote from their office since the last updates are securely stored in a locally maintained database.

MobileMBI™ will allow users with any Windows 8 device in hand to touch the information and interact with it through a series of intuitive gestures. By zooming, sliding, pinching, and swiping with their fingers through the touch screen interface, the mobile manager can drill into the information, discover timely and pertinent business relationships and causalities, and execute the decisions that are critical to their organization. In the air, on the move, with or without a network connection, it provides mobility with a comprehensive media analytics.

"Through the intuitive touch controls in Windows 8, and combined with our enterprise class BIAnalytix Data Warehouse, OLAP cubes, and CloudMBI™ deployment, we have created a rich, interactive mobile experience for the corporate business analyst, sales, account execs and of course C-level executives. Dashboards, reports, and interactive graphics, that are accessible anywhere, are a key imperative for executives in a fast changing media landscape and ths new mobile solution presents graphically rich answers to business questions in a matter of seconds to support critical business decisions," commented Wayne Ruting.

"We're very pleased to see Decentrix release this app for Windows 8,"said Taras Bugir, managing director, Worldwide Media & Cable Industry Solutions, Microsoft Corp. "Innovative solutions such as the MobileMBI™ platform are a key model of how business intelligence will be deployed in media corporations in the future. These solutions are fundamental in helping media companies gain critical insights into the rapidly changing world of content, advertising, distribution and consumption."

About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Entertainment, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast-track, fully working enterprise solution for Media Business Intelligence using SQL Server 2012 architecture. The BIAnalytix™ Solution was purpose built to help large media corporations solve the challenge of rapidly and accurately accessing the large amount of data locked up in their "transactional" systems, by ingesting the critical granular data into a single enterprise-wide media data warehouse and providing fast, intuitive reporting from a "single version of the truth."

Decentrix Contact:

Nancy Jean Pennica, Executive Vice President, 303-899-4000 x200,

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