Windows 8 App

April 16, 2012 - DENVER

Decentrix announces new BIAnalytix™ app for Windows 8 Consumer Preview

Decentrix Inc. today announced their new mobile platform, BIAnalytix Mobile. BIAnalytix Mobile is a Windows 8 Metro style app that will be available through the Windows Store. Decentrix's BIAnalytix Media Business Intelligence solution is a state of the art data warehouse and analysis solution for media, advertising, and telecommunication companies that uses a customized Microsoft SharePoint 2010 portal as its primary means of analysis delivery. Rich Media reporting is distributed from the SharePoint 2010 portal via simple CSV data transfer to the Metro style app on a Windows 8 device.

This new application has been designed to allow rich interactivity and mobility for immediate delivery of key media- specific analysis and metrics from the enterprise data warehouse to executives on the move. Presentation elements of the new app allow users to decouple their analysis from the desktop and to explore the enterprise media data warehouse in a fully mobile, flexible, and location independent manner. Users of BIAnalytix Mobile, whether connected to the Internet or not, may access critical corporate information when remote from their office since the last updates are securely stored in a locally maintained database.

The BIAnalytix Mobile app for Windows 8 will allow users with their device in hand to touch the information and interact with it through a series of intuitive gestures. By zooming, sliding, pinching, and swiping with their fingers through the touch screen interface, the mobile manger can drill into the information, discover timely and pertinent business relationships and causalities, and execute the decisions that are critical to their organization. In the air, on the move, with or without a network connection, it provides mobility with a comprehensive media analytics.

"Decentrix will use the intuitive touch controls in Windows 8, and combined with our enterprise class BIAnalytix Data Warehouse and OLAP cubes, will create a rich, interactive experience for the corporate business analyst, manager, and of course C-level executives. Dashboards, reports, and interactive graphics that are accessible anywhere are a key imperative for executives in a fast changing media landscape and the new BIAnalytix Mobile solution presents finessed answers to business questions in a matter of seconds to support critical business decisions," commented Wayne Ruting, CEO of Decentrix.

"We're pleased to see Decentrix release this application," said Taras Bugir, World Wide Managing Director of Media & Cable, Microsoft Communications Sector. "Solutions such as the BIAnalytix Data Warehouse Mobile platform are a key model of how business intelligence will be deployed in the Microsoft Broadcast Reference Architecture launched at NAB 2012. These solutions are fundamental in helping media companies gain critical insight into rapidly changing elements in content, advertising, distribution and eyeballs."

About Decentrix Inc.

Decentrix is a technology and consulting company specializing in Media Business Intelligence (MBI™) and Media Data Warehouse Solutions tailored specifically to the needs of Media, Telecommunications and Advertising companies. Founded by technologists with decades of experience in media transactional systems, Decentrix offers a fast track, fully working solution for Media BI built using Microsoft SQL Server 2008. The BIAnalytixTM Solution was purpose built to help media companies solve the challenge of readily accessing the large amount of data locked up in their "transactional" systems, in a fast, meaningful and strategic way, by consolidating that data into a single corporate media data warehouse.

Decentrix Contact:

Nancy Jean Pennica, Executive Vice President, 303-899-4000 x200,

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